POC Partners: De Nieuwe Concessie

“Help us breathe new life into this project ”  Broadly speaking this was our assignment for POC Partners and “De Nieuwe Concessie”, their large-scale project near the centre of  De Haan.

The visit of Marcel Vanthilt’s Eén programme to this seaside resort in mid-June inspired hooox to come up with a nice idea for a campaign: for every visitor who attended the show dressed in a “vest“ an amount was donated by POC Partners to the Sea Preventorium of De Haan.

At the same time the Facebook page of POC Partners was launched and linked to the event.

At the end of the campaign week a nice cheque was handed over and The New Concession again attracted attention.

Furthermore there will be a revised website and a new brochure.