MIPIM 2014 : Surreal Estate in Belgium

5000 visitors in the Belgian Pavilion!

It is more than fair to say that the Belgian Pavilion was a phenomenal success. An astonishing 5000 visitors found their way up the Belgian staircase which couldn’t be missed from the Croisette. The Belgian Beer Bar was internationally appreciated. The figures don’t lie: no less than 2300 unique visitors were foreigners. No less than 1200 Belgians visited the Pavilion at least once.

Ambitions were clearly high from te start. After years of being stowed away on the basement levels of the Palais des Festivals a joint group – consisting of the Flanders Ghent Development Group, the Brussels-Capital Region and the Wallonia Region – with hooox at the forefront decided to set up a Belgian Pavilion. The result: nearly 1000m² of booths, 10 conferences in the Belgian conference room and half a dozen events on the sunny Belgian terrace. An undoubtedly packed programme for all participants!

Besides coordinating the Belgian Pavilion hooox was also in charge of the booth of the Flanders Ghent Development Group, together with Bontinck Architecture and Engineering. This marks our 6th collaboration with the Flanders Ghent Development Group. Moreover, hooox also coordinated many other activities and smaller booths within the Pavilion.

As you are reading this we have already started working on finetuning the concept for 2015. Our aim: to have an even more successful MIPIM! Updates will be posted when there is news. Be sure to follow the “Surrealestate” twitter account at https://twitter.com/sur_real_estate