Besix RED – Kloostertuin

Hooox analysed the communication campaign for the project Kloostertuin in Opwijk. A new communication plan was put in place which needed to reinvigorate the sale of houses and apartments. The  new positioning, production of adapted photo- and communication material and professional advice regarding the selection of target groups did not miss their effect. In only two months after the launch of the new campaign eight more living units were sold.