Immpact – Wings

The city of Ghent drew a new urban extension on the former airstrip of Sint-Denijs-Westrem. The Wings will be the second project after the recent inauguration of the IKEA.The Antwerp-based developer Immpact hired the services of hooox to draft a complete communication plan. Besides the usuals marketing tools (print, web & 3D), we organized a dazzling kick-off party with aerial advertisement and a campaign on the trams in Ghent. Since the launch of tha campaign, sales are going great.