W2O – Wetteren
W2O is a new city development project in Wetteren. The project is part of the larger initiative “Wetteren aan de Schelde” which aims to revitalize the area around the borders of the river Scheldt. Demolition work has commenced at the beginning of June. These will be swiftly followed by the construction of over 70 apartments, a town square and offices.
Architects bOb Van Reeth and Filip De Langhe of AWG architecten, together with Wim Voogt of OKRA landschapsarchitecten have devoted much of their attention to the relationship with the project’s direct surroundings.
Our collaboration is focussed on increasing the awareness of the project: a new branding, repositioning and definition of the target group. We created a mix of online and offline elements in an efficient marketing process in order to support the sales process as effectively as possible.
