Ghelamco Arena – Stadium of the Year

50.000 votes due to an intelligent social media strategy

How can a relatively small stadium win the international award of “ Stadium of the Year” when confronted with heavy-hitters from Brazil, Dubai, China or the US? By leveraging the loyal fanbase and implementing an intelligent social media campaign!

Hooox took the lead in a dominant strategy of which the most successful was undoubtedly the “Win your own table”-campaign. Thousands of people invited their friends to vote in order to win a luxurious evening of football in the Business Lounge of the new Ghelamco Arena.

The result? The Ghelamco Arena soared past its competition with around 20.000 votes more than the second. The organization behind the competition is amazed by the strong result and doubts that another stadium will ever do better in future competitions.

Looking for a partner who can get the most out of your investment in social media? Look no further than hooox!